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This content has been automatically translated from Ukrainian.
Origin of the word
"Delulu" is short for the English word "delusional", which translates as «has delusions», «illusory» or «someone who lives in illusions».
The word's promotion began on social media platforms such as TikTok, Twitter (now X), and Instagram. The word is used to refer to people who refuse to accept reality and invent fantasy worlds for themselves. For example, someone might be "delulu" if convinced that his K-pop idol is actually secretly in love with him - although there is no real confirmation of this.
"Delulu" in the context of fan culture
It is interesting that the word has been widely used in fan communities. This is especially true for K-pop fans. There, "delulu" is used as a humorous or even ironic way to describe someone who has overly fantastical ideas about relationships with stars or what their ideal world looks like.
For example:
- "She's so delulu, she thoughts she's gonna mary Jungkook!"
(«She is such a "delulu" that she thinks she will marry Jungkook!»)
The word, however, is not always used with a negative color. It is often used in a frivolous or even gentle way when they want to joke about themselves or friends.
How did "delulu" become mainstream?
One of the main factors in popularizing this word was its humorous potential. It integrates easily into memes, videos and tweets, creating funny situations. Also, in its condensed form, "delulu" sounds cute and eye-catching.
On TikTok, the word is heavily used in videos where people playfully make fun of their own illusions or exaggerations. For example, someone may film themselves in a funny context where they imagine that their crush is interested, although in reality this is not the case at all.
Delulu and modern psychology
Despite its humorous nature, "delulu" also raises important questions about how people cope with reality. Often, people called "delulu" do not just fantasize - they are looking for comfort or trying to avoid the difficulties of real life. In a way, we can all be a bit of a "delulu" when dreaming or idealizing something to feel better.
How to use "delulu"?
The word is great for informal communication, jokes and memes. For example:
- «I really thought my cat was listening to me when I talked to him. I'm so delulu!»
- «Do you really believe that you will be promoted after one month of work? Delulu much?»
However, it is important to remember that the word is not always appropriate to use in serious contexts. It can be perceived as an insult if someone feels that their thoughts or feelings are ridiculed.
Why is "delulu" so popular?
The word reflects the spirit of our time: a mix of self-irony, meme culture and modern vocabulary that quickly adapts to new realities. It's a light, universal and funny word that unites communities for humor.
Maybe being a little "delulu" isn't that bad? After all, sometimes fantasies help us experience difficult moments or simply add a little fun to everyday life.
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