In today's world, where every business strives to be visible, advertising on Google it becomes not just an option, but a necessity. It's a powerful tool that allows your potential customers to find you just as they're looking for what you offer. If you're just starting your journey in the world of online marketing and feel like Google Ads – is some kind of mysterious beast, don't worry. This step-by-step guide will help you understand the basics and take your first successful steps. And if you need professional help, you can always contact page promotion specialists such as Spilno Agency.
What is Google advertising and why is it important?
Advertising on Google <TAG1> is a Google Ads system that allows you to place advertisements in Google search results, partner sites, mobile applications, YouTube, etc. Its main advantage is that you show your offer to people who are already showing interest in similar goods or services. This means that you are not just "sending" messages, but "responding" to a direct user request. You can find out more about this on our website spilnoagency.com.ua.
Why is this important to you?
Reaching a huge audience: Millions of people use Google every day.
High relevance: Your ads are seen by those who are already interested.
Flexibility and control: You determine the budget, settings and goals of the campaign yourself.
Instant results: Unlike SEO, advertising can bring customers today.
Step 1: Define your goals and budget
Before immersing yourself in the settings, clearly state what you want to achieve. It could be:
Increase in sales
Generation of leads (applications)
Increasing brand recognition
Increasing traffic to the site
Your budget – is the amount you are willing to spend every day or every month. Start with a small amount that you are not afraid to lose and gradually increase it by seeing the results. Remember that advertising on Google <TAG1> is an investment.
Step 2: Create a Google Ads account
If you have a Google account (Gmail), you are already halfway. Just go to the Google Ads site and log in. The system will guide you through the initial settings. Choose Expert Mode even if you are new to – it will give you more control.
Step 3: Choosing the type of campaign
Google Ads offers different types of campaigns, each of which has its own characteristics:
Search Network: Your ads appear in Google search results. This is the most popular choice for beginners.
Display Network (Display Network): Ads (banners, text) are displayed on thousands of websites that are Google partners.
Video Campaigns: Advertising on YouTube.
Trading campaigns (Shopping Campaigns): For online stores, shows products with prices and photos.
Universal campaigns for applications (App Campaigns): To promote mobile applications.
To start, we recommend focusing on Search network, since it is the most direct and target.
Step 4: Keyword Research
This is one of the most important stages. Keywords <TAG1> are words or phrases that people enter into the search engine to find the information they need. Your ads will appear when users enter these keywords.
Use Google Keyword Planner (available in your Google Ads account). He'll help:
Find new keywords related to your business.
Assess their approximate search frequency and competition.
Choose both broad and more specific keywords ("long tails"). For example, if you sell shoes, in addition to "shoes", use "women's running shoes to buy Kyiv".
Step 5: Create ads
Your ad – is what potential customers will see. It should be attractive, informative and encouraging to act.
Main elements of the ad:
Heading: Up to 30 characters, up to three headers. Try to include a keyword and a unique sales offer.
Description: Up to 90 characters, up to two descriptions. Detail the benefits.
Display URL: The address of your site that will be displayed in the ad.
End URL: The actual page that the user will get to after clicking.
Don't forget to use ad extension (phone numbers, addresses, additional links) – they make your ad more visible and informative.
Step 6: Targeting settings
Targeting allows you to show ads to exactly the people you need. You can customize:
Geographical targeting: Limit the display of advertising to certain cities, regions or countries.
Language: Choose the language spoken by your potential customers.
Show time: Schedule ads to be shown at certain hours or days of the week.
Devices: Set up a display on computers, mobile phones or tablets.
For example, if you are a small coffee shop in Kyiv, it makes no sense for you to show advertising to people from Odesa.
Step 7: Setting rates and budget
Google Ads works on the principle of auction. You pay per click (PPC – Pay Per Click). You can:
Set maximum bid per click (CPC): How much you are willing to pay for one click.
Allow Google to optimize bids: The system will automatically manage bets to achieve your goals.
The daily budget controls your expenses, preventing them from exceeding the set amount.
Step 8: Launch and monitor the campaign
Once everything is set up, run the campaign. But the work does not end there. Regular monitoring is the key to success:
Track metrics: Clicks, impressions, click-through rate (CTR), average price per click (CPC), conversions.
Analyze keywords: Add negative words (those you don't want to show up for) and expand the list of positive ones.
Test ads: Create different versions of titles and descriptions to see which work better.
Optimize landing pages: Make sure the page the user hits is relevant to the ad and easy to use. This is a very important aspect, because even the best advertising will be useless if the page where it leads does not perform its function.
Advertising on Google <TAG1> is not a magic wand, but it is an extremely effective tool if used correctly. It is important for beginners to start by understanding the basics, gradually experimenting and constantly analyzing the results. Don't be afraid to make mistakes, because that's what we learn from. Over time, you will learn how to optimize your campaigns, achieving better results for less money. Good luck in the world of Google Ads!
