This content has been automatically translated from Ukrainian.
Have you ever wondered how ordinary candy on a stick was able to win the hearts of millions of people around the world? The story of Chupa Chups – is a story about innovation, creativity and a little magic that turned a little candy into a global symbol of childhood.
It all started in 1958 in Spain. Enrique Bernat, a young Spanish confectioner, watched the children enjoy candy. He noticed that children's small hands were often contaminated by candy, which was inconvenient and not practical. Bernat then decided to create a candy that could be held by a stick while keeping his hands clean. This simple but brilliant idea led to the birth of Chupa Chups.
The first candies on a stick were released in 1958 under the "Productos Bernat" brand. They quickly gained popularity in Spain due to their novelty and convenience. In 1961, the brand received a new name – Chupa Chups, which comes from the Spanish word "chupar" (to suck). It was the perfect name for the product that was created for sucking.
A significant role in the popularization of the brand was played by the unique logo created in 1969 by the famous surrealist artist Salvador Dali. The logo depicting the flower became a recognizable symbol that helped Chupa Chups become not just a candy, but a real brand. Next, known for his love for the unusual and extravagant, he created a logo that reflected the spirit of the times and remained relevant to this day.
In the 1970s, Chupa Chups began its expansion outside of Spain. Thanks to their innovative concept and attractive design, candies quickly gained popularity in Europe, and later throughout the world. In the 1980s, Chupa Chups became popular in America and Asia. Candy on a stick has become a real global phenomenon.
Today, Chupa Chups is owned by the Spanish company Perfetti Van Melle and remains one of the most recognizable brands in the world of sweets. The range of flavors is constantly expanding, including both classic options and new exotic flavors. In addition, the brand has expanded its range to other products, including chewing gums and lollipops.
Chupa Chups – is not just candy on a stick, it is a story of innovation and creativity that started with a simple idea and grew into a global brand. From the early days of its existence to today, Chupa Chups continues to delight people around the world, reminding us that the best ideas are often born from the simplest observation and desire to do something better.
The next time you hold Chupa Chups in your hand, remember this story and enjoy not only the taste, but also the piece of history behind this little but significant candy.
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