This content has been automatically translated from Ukrainian.
Orbit chewing gum has a name that is associated with the term "orbit," hinting at continuous movement and regular renewal, which can symbolize constant freshness and cleanliness of the oral cavity. The name can also create a sense of scientific and technological advancement, emphasizing a modern approach to dental care.
The history of the Orbit brand
The “Orbit” brand was founded by the Wrigley Company, known for its chewing gums. Orbit chewing gum was first launched in the United States during World War II, when there was a shortage of essential ingredients for making regular chewing gum. It was a temporary product designed to meet market needs during the period of scarcity.
After the war, the “Orbit” brand was discontinued, but it was reintroduced to the market in 1976. Initially, it was targeted at European markets, particularly in Germany.
In the 1980s and 1990s, “Orbit” began to gain popularity worldwide. Thanks to effective marketing strategies and the introduction of new flavors and varieties, the brand became one of the most recognized in the chewing gum market.
Since the 2000s, “Orbit” has actively promoted its products as beneficial for oral health. Sugar-free Orbit chewing gum has been positioned as a means to reduce the risk of cavities and maintain tooth cleanliness between brushings.
One of the key elements of Orbit's marketing is endorsement by dentists, highlighting the benefits of chewing gum for dental health. The brand is known for its creative and effective advertising campaigns that emphasize breath freshness and tooth cleanliness.
Orbit chewing gum has become synonymous with freshness and oral health, thanks to its quality, continuous innovations, and effective marketing strategy.
The Wrigley Company has a wide range of chewing gums that are popular worldwide:
- Orbit
- Extra
- 5 Gum
- Juicy Fruit
- Doublemint
- Big Red
- Hubba Bubba
- Spearmint
- Winterfresh
- Freedent
- Eclipse
- Airwaves
Orbit chewing gum is known as “Extra” in some countries due to Wrigley’s marketing and branding strategies. This allows the product to be adapted to different markets and take into account the cultural and consumer characteristics of each country. Here are a few reasons why the name changes to Extra in certain regions:
- The name "Extra" may be used to emphasize additional benefits of the product, such as long-lasting freshness, enhanced action, or extra flavors. This creates a more premium image of the chewing gum in the eyes of consumers.
- In some countries, the name "Orbit" may be less familiar or not associated with chewing gum. In such cases, "Extra" may be perceived as a more powerful and relevant name for the local market that attracts buyers' attention.
- In some regions, the name "Orbit" may have already been registered by another company or used in other products, prompting Wrigley to choose a different name to avoid legal conflicts.
- The name "Extra" may be easier to understand and appealing to consumers in certain cultures. For example, the word "extra" immediately evokes associations with added value and quality, which can boost sales.
Using different names for the same chewing gum allows the Wrigley Company to better meet the needs and expectations of consumers in different regions, as well as compete more effectively in the global market.
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