Trigger SMS mailing – is not just a way to «remind yourself». It is a tool that allows businesses to talk to the client at the right moment and in the right tone. If you use it correctly, loyalty, returns and sales grow almost without the participation of managers. That is why automatic SMS becomes “mast-heve” for small and medium-sized businesses, e-commerce, service companies and even medical or educational platforms.
What is a trigger and why does it work
Trigger – is the event that actually triggers the message. The person has done something (or has not done it), and the system automatically, according to a pre-configured scenario, reacts immediately. The most common examples of triggers are:
registration on the website or in the application
left basket
purchase or payment
birthday
end of subscription or trial period
return after prolonged inactivity.
Unlike mass mailings, here the “message comes on time”, does not annoy or create the impression of spam. That is why trigger SMS mailing is effective: messages are contextual and personal.
Automation: not cold communication, but vice versa
There is an opinion that automatic mailings sound robotic. In fact, the opposite is true. According to marketers' statistics, trigger messages receive three times as many discoveries and five times as many conversions as regular mailings. The reason is simple: a person is already emotionally or logically involved in the process.
Actually, here is a link to the research:
dotdigital 2025 report on the effectiveness of email, SMS and marketing automation — analysis of billions of interactions in > 40 industries from Media Inweb - https://theinweb.media/doslidzhennya-efektyvnosti-email-sms-dotdigital-2025
2021 statistics from eSputnik on SMS marketing, which gives the Open Rate range (82 %-98 %) and Click-Through Rate for SMShttps://esputnik.com/uk/blog/svizha-statistika-2021-shodo-efektivnosti-marketingovih-sms-rozsilok
may 2025 SMS Marketing Review by Amra and Elma LLC with Open Rate scores of up to 98% and read speed as an example of the overall “strength of SMS compared to email newslettershttps://www.amraandelma.com/sms-open-rate-statistics
Typical customer reactions:
Oh, that's exactly what I needed!
Well, what was reminded, I forgot to pay
Nice to remember my birthday.
The approach works thanks to psychology: the brain reacts to personality and relevance. In other words, – SMS does not come “once”, but “when needed”.
5 types of trigger SMS that actually sell
Welcome message Greetings after registration + bonus or promo code. A person is still “warm»”, so it is easier to attract him.
Left basket The most popular solution for e-commerce. Often a short reminder is enough for the customer to complete the purchase.
Post-purchase SMS <TAG1> Thank you for buying! Here is the promo code for the next”. Works like a soft hold.
Reactivation If the user has not been active for a certain time – returning by one message can be much cheaper than attracting a new client.
Date or event Birthday, end of warranty, end of subscription – any information drive turns into a communication opportunity.
Benefits for business
Sales growth
Trigger SMSs are synchronized with «moment of need». The probability of buying is significantly higher than with any cold advertising.
Saving time
The system is configured once – then it works automatically. Managers are unloaded, and communication does not stop even on weekends.
Increasing loyalty
Supporting the style of “is nearby when needed” builds trust. In the eyes of the client, the brand turns into an assistant, not a seller.
Analytics and optimization
Trigger platforms allow you to track transitions, conversions to purchases, text performance and outflow points. Business gets numbers, not assumptions.
How to create a running trigger newsletter
1. Define the purpose Sale? A comeback? Loyalty? Each goal needs its own approach and triggers.
2. Develop scenarios Write short, human messages. SMS ≠ advertising. This is a personal mini-dialogue.
3. Configure the platform It is convenient to use services where there are:
audience segmentation
ready templates
performance statistics
integration with CRM and sites
4. Run and analyzeIndicators of discoveries, transitions, purchases – basis for correction. Sometimes a single word change can increase conversion by 20%.
Why are SMS still relevant?
do not need the Internet
almost 100% of users open
they are usually read within the first 3 minutes from receipt
they create a sense of formality and trust.
In the world of push notifications and targeting, SMS look “old school”, but they are the ones that often complete the “stage thought → bought”.
A tool that works 24/7
Trigger SMS – is not just marketing. This is part of the service. When a business knows how to say “we are near” – it gets not only a sale, but also a reputation. And reputation, as you know, costs more than any promotion or promo code.
If today automation – is a novelty, then tomorrow it will become the standard of communication. Whoever works earlier – will take away customer loyalty.
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