Triggered SMS sending is not just a way to "remind about oneself." It is a tool that allows businesses to communicate with customers at the right moment and in the right tone. If used wisely, loyalty, return, and sales increase almost without the involvement of managers. That is why automated SMS are becoming a "must-have" for small and medium businesses, e-commerce, service companies, and even medical or educational platforms.
What is a trigger and why does it work
Trigger is an event that actually initiates the message. A person has done (or not done) something, and the system automatically responds immediately according to a pre-set scenario.The most common examples of triggers are:
registration on a website or in an app
abandoned cart
purchase or payment
birthday
end of subscription or trial period
return after a long period of inactivity.
Unlike mass mailings, here the message "arrives on time," does not annoy, and does not create the impression of spam. That is why triggered SMS sending is effective: messages are contextual and personal.
Automation: not cold communication, but the opposite
There is an opinion that automated mailings sound robotic. In fact, the opposite is true. According to marketers' statistics, triggered messages receive three times more opens and five times more clicks than regular mailings. The reason is simple: the person is already emotionally or logically engaged in the process.
Here is a link to the research:
Dotdigital 2025 report on the effectiveness of email, SMS, and marketing automation — analysis of billions of interactions in > 40 industries from Media Inweb - https://theinweb.media/doslidzhennya-efektyvnosti-email-sms-dotdigital-2025
2021 statistics from eSputnik on marketing SMS mailings, which provides a range of Open Rate (82%-98%) and Click-Through Rate for SMShttps://esputnik.com/uk/blog/svizha-statistika-2021-shodo-efektivnosti-marketingovih-sms-rozsilok
Overview of SMS marketing from May 2025 by Amra and Elma LLC with Open Rate indicators up to 98% and reading speed, as an example of the overall "power" of SMS compared to email mailingshttps://www.amraandelma.com/sms-open-rate-statistics
Typical customer reactions:
Oh, this is exactly what I needed!
Good that you reminded me, I forgot to pay
Nice that you remember my birthday.
The approach works due to psychology: the brain reacts to personality and relevance. In other words – SMS arrives not "sometime," but "when needed."
5 types of triggered SMS that really sell
Welcome message Greeting after registration + bonus or promo code. The person is still "warm," so it's easier to engage them.
Abandoned cart The most popular solution for e-commerce. Often a short reminder is enough for the customer to complete the purchase.
Post-purchase SMS “Thank you for your purchase! Here is a promo code for the next one.” Works as a soft retention.
Reactivation If a user has not been active for a certain time – returning with one message can be significantly cheaper than attracting a new customer.
Date or event Birthday, end of warranty, end of subscription – any informational reason turns into a communication opportunity.
Benefits for business
Sales growth
Triggered SMS synchronize with the "moment of need." The likelihood of purchase is significantly higher than with any cold advertising.
Time savings
The system is set up once – then it works automatically. Managers are relieved, and communication does not stop even on weekends.
Increased loyalty
Supporting the style of "we are here when needed" builds trust. In the eyes of the customer, the brand becomes an assistant, not a seller.
Analytics and optimization
Platforms for triggers allow tracking transitions, conversions to purchase, text effectiveness, and drop-off points. The business receives numbers, not assumptions.
How to create a triggered mailing that works
1. Define the goal Sales? Returns? Loyalty? Each goal requires its own approach and triggers.
2. Develop scenarios Write short, human messages. SMS ≠ advertising. This is a personal mini-dialogue.
3. Set up the platform It is convenient to use services that have:
audience segmentation
ready-made templates
effectiveness statistics
integration with CRM and websites
4. Launch and analyzeOpen rates, transitions, purchases – the basis for correction. Sometimes one word change can increase conversion by 20%.
Why are SMS still relevant?
do not require internet
are opened by almost 100% of users
are usually read within the first 3 minutes of receipt
create a sense of formality and trust.
In a world of push notifications and targeting, SMS seem "old-school," but they often complete the stage of "thought → bought."
A tool that works 24/7
Triggered SMS sending is not just marketing. It is part of the service. When a business knows how to say "we are here" – it gains not only sales but also reputation. And reputation, as we know, is worth more than any promotion or promo code.
If today automation is a novelty, then tomorrow it will become the standard of communication. Whoever succeeds first will take the loyalty of customers.
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