In social media, the term "slay" is used in an informal context and has various meanings depending on the context. The primary meaning of "slay" refers to an impressive, extremely stylish, or successful execution of something. "Slay" is often used to express admiration for someone's appearance, clothing, makeup, etc. A person may post their photo and call themselves "slay." This means that they consider their look to be stylish, beautiful, interesting, aesthetic (in some direction (subculture, etc.)), and even sexy. Similarly, this term can describe another person in a photo or video.