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This content has been automatically translated from Ukrainian.
In modern e-commerce, competition is becoming more and more fierce. A few seconds are enough for the client to find the lowest price on the Internet. For brands, this creates a serious challenge: how to maintain the trust of partners, avoid price wars and at the same time protect your reputation? The answer is simple — requires a program for monitoring prices, which allows you to respond in time to violations of RRC (recommended retail price).
What is RRC and why is it important for brands
RRC— is the recommended retail price that the manufacturer or distributor sets for its partners. It forms the pricing policy of the brand and creates uniform rules of the game for all sellers.
Without control of the RRC, chaos quickly ensues: some begin to dump, others are forced to lower prices in response, and the entire sales network suffers as a result.
Why RRC violations harm business
It would seem that the buyer will only benefit from a lower price. But in reality the situation looks different:
- The brand is losing its reputation. Customers stop perceiving the product as high-quality if it is sold en masse with discounts below the recommended level.
- Partners lose trust. Fair sellers cannot compete with dumping and are cutting back on their cooperation with the brand.
- The market is becoming unstable. As a result, all participants in — from the producer to the end consumer suffer.
How the price monitoring program works
Modern price monitoring program automatically collects data from competitors' sites, marketplaces and online stores.
She:
- fixes current prices in real time;
- compares them with recommended ones;
- detects and signals RRC violations.
That is, the brand does not receive a dry table with numbers, but ready-made analytics for decision-making.
Online price monitoring: speed and accuracy
Online price monitoring today — is not just a convenience, but a strategic necessity.
Instead of manual data collection, the company receives:
- speed <TAG1> reaction to competitors' actions within hours, not weeks;
- accuracy <TAG1> automatic algorithms provide more than 99% data reliability;
- transparency <TAG1> clear understanding of who breaks the rules and where.
Price Control price monitoring program: key features
Price Control Price Monitoring Program created precisely to protect brands from chaos in the market.
Our service provides:
- tracking over 100,000 positions at a time;
- 99.8% accuracy data collection;
- notification of dumping and irregularities of the RRC;
- flexible reporting and integrations with CRM or Excel;
- monitoring not only in Ukraine, but also on international markets.
Thus, the brand receives not just data, but real control over its pricing policy.
Conclusion
Violation of RRC — is a threat to any brand. But modern tools make it possible to turn this problem into a controlled process.
Price Control price monitoring program helps maintain reputation, support honest partners and ensure market stability. In a world where prices change every minute, it becomes not just an advantage, but a sine qua non for success.
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