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This content has been automatically translated from Ukrainian.
In modern e-commerce, competition is becoming increasingly fierce. A customer needs just a few seconds to find the lowest price online. This creates a serious challenge for brands: how to maintain partner trust, avoid price wars, and at the same time protect their reputation? The answer is simple — a price monitoring program is needed, which allows timely responses to violations of the MSRP (recommended retail price).
What is MSRP and why is it important for brands
MSRP is the manufacturer's or distributor's recommended retail price for their partners. It shapes the brand's pricing policy and creates a common set of rules for all sellers.
Without control over MSRP, chaos quickly ensues: someone starts to undercut prices, others are forced to lower their prices in response, and as a result, the entire sales network suffers.
Why MSRP violations harm business
It may seem that the buyer only benefits from a lower price. But in reality, the situation looks different:
- The brand loses reputation. Customers stop perceiving the product as high quality if it is mass-sold at discounts below the recommended level.
- Partners lose trust. Honest sellers cannot compete with undercutting and reduce their cooperation with the brand.
- The market becomes unstable. As a result, all participants suffer — from the manufacturer to the end consumer.
How the price monitoring program works
A modern price monitoring program automatically collects data from competitor websites, marketplaces, and online stores.
It:
- records current prices in real time;
- compares them with the recommended prices;
- detects MSRP violations and signals about them.
That is, the brand receives not just a dry table of numbers, but ready analytics for decision-making.
Online price monitoring: speed and accuracy
Online price monitoring today is not just a convenience, but a strategic necessity.
Instead of manual data collection, the company receives:
- speed — reaction to competitor actions within hours, not weeks;
- accuracy — automatic algorithms ensure over 99% data reliability;
- transparency — clear understanding of who and where is violating the rules.
Price Control price monitoring program: key features
Price Control price monitoring program is specifically designed to protect brands from market chaos.
Our service provides:
- tracking over 100,000 items simultaneously;
- 99.8% accuracy in data collection;
- notifications about undercutting and MSRP violations;
- flexible reports and integrations with CRM or Excel;
- monitoring not only in Ukraine but also in international markets.
Thus, the brand receives not just data, but real control over its pricing policy.
Conclusion
MSRP violations are a threat to any brand. But modern tools allow turning this problem into a controlled process.
The Price Control price monitoring program helps maintain reputation, support honest partners, and ensure market stability. In a world where prices change every minute, this becomes not just an advantage, but a prerequisite for success.
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