This content has been automatically translated from Ukrainian.
Logo <TAG1> is one of the most important elements of the identics brand. It is a graphic sign or combination of symbols, words and images that help to recognize a company, product or service. Its main function is – to create an instant association with the brand, convey its values and distinguish it from competitors.
The first "logos" appeared in ancient times. In ancient Egypt, craftsmen put their symbols on products to indicate authorship. In medieval times, artisans and trade guilds used stamps that resemble modern trademarks. With the development of printing in the 15th century, printing houses began to create their own graphic signs –, and it was then that the word "logo" entered circulation (from Greek words) logos <TAG1> – word«and typos <TAG1> – imprint«).
Types of logos
Today, logos have different shapes:
- Text (wordmark) <TAG1> consist only of a brand name in a corporate style (eg Google).
- Symbols (brandmark) <TAG1> image or icon without text (eg Apple).
- Combined <TAG1> combination of text and graphics (eg Adidas).
- Emblems <TAG1> name placed inside a sign or form (eg Starbucks).
Why do you need a logo
- Identification <TAG1> helps to easily recognize the company.
- Trust <TAG1> professional design creates a positive impression.
- Difference <TAG1> sets the brand apart from hundreds of competitors.
- Versatility <TAG1> works on websites, social networks, packaging or advertising.
- Emotional connection <TAG1> creates associations and feelings in customers.
Interesting facts about logos
- The most expensive logo redesign in history cost $1.8 million (BP brand).
- In the Amazon logo, the arrow "A" to "Z" symbolizes what the company is selling all from A to Z, and also the smile of the client.
- In FedEx, there is a hidden arrow between the letters E and X, which symbolizes speed and accuracy.
- Many famous logos, such as Coca-Cola, have remained virtually unchanged for decades, helping the brand maintain its visibility.
The – logo is not just a picture, but a powerful communication tool. It can influence perception of the brand, form trust and even emotions. In today's world, where the customer's attention needs to be won in a few seconds, a properly created logo can become one of the main assets of the company.
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