This content has been automatically translated from Ukrainian.
Expression «Lorem ipsum» familiar to everyone who has worked at least once with the design, layout or templates of sites. It is a classic text placeholder used to display fonts, page structure, or document appearance before the actual content appears. Such texts are called «fishmonger» or placeholder text.
Despite the absurdity at first glance, Lorem ipsum has Latin origin. Its origins go back to the work of Cicero «De finibus bonorum et malorum» («On the limits of good and evil»), written back in 45 BC. The modern version was distorted by typographers in the 16th century — they took excerpts of the original text and rearranged the words to obtain a neutral set of letters that looks like a coherent language but has no meaning.
For the first time Lorem ipsum it began to be widely used in the 20th century thanks to the company's publishing templates Letraset, and then — in the digital age through editors like Aldus PageMaker. It is now a standard in web design: for example, when creating sites in Figma or WordPress, it is often inserted into blocks to see what the finished page will look like.
The main idea of such a text is — do not distract the reader. When the designer shows the client a layout, the content should not affect the perception of composition, colors or typography. Therefore, Latin-like «meaningless» text — is an ideal option.
Today Lorem ipsum it has many funny variations created to entertain designers and developers. Generators for every taste have appeared on the network: «Cupcake ipsum» fills the text with the names of cakes and glazes, «Zombie ipsum» <TAG1> phrases from the world of horror, and «Bacon ipsum» <TAG1> by descriptions of meat and grilling.
So, Lorem ipsum <TAG1> is not just a set of strange words, but part of a design and publishing culture that helps creators focus not on text, but on form.
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