Speculative Identities - a resource where they study identity from the world of sci-fi

I came across a really cool resource - Speculative Identities. This is an online archive and research project that collects logos, fonts, and visual systems from fantastic worlds (sci-fi) - from movies and series to video games. Here, they explore how fictional brands help build the atmosphere of the future. Agree, the setting becomes much more interesting when all the details are thought out.

In general, I found this site while trying to find info about a t-shirt I bought at a thrift store. The pixel grid and the word Rekall made me associate it with some techno band or something like that.

But it turned out that this is the name of a company from the movie Total Recall / Recall Everything (1990). I saw it on TV in the 2000s, but not as an adult. It was time. I found a page in Google with the Rekall identity - https://www.speculativeidentities.com/research/rekall.

Rekall is a fictional corporation from the cinematic world of Total Recall, specializing in the implantation of artificial memories (holiday memories). Its slogan: "memory for a lifetime" - the perfect way to "visit" Mars or experience a fantastic adventure without leaving Earth.

Clients order memories of vacations, even with souvenirs - spoons, tickets, envelopes, which in the future will "accidentally" be found and confirm the realism of the experience.

The project Speculative Identities is being worked on by Roger Strunk (author) and Rich Bachman (developer). And I can say that they have put a lot of effort into researching all of this. They even invite people who worked directly on the identity in sci-fi works to share materials and stories.

For example, in the materials for Blade Runner (1982), Tom Southwell is involved - he created most of the graphic details of the film's world, including corporate logos, stickers, and labels that the viewer often sees only for a moment. On the site, we can see info about Metrokab, Esper, Voight-Kampff, and Spinner.

I won't even try to copy-paste materials from this awesome site. All the pictures are well organized, supplemented with interesting facts and information. There is even filtering by categories, resources, and types of media. I even envy the authors who can create materials so beautifully and organize them. And there are no ads, etc.

And here is a list of works for which materials about identity have been created (as of August 2025):

In short - if you like sci-fi, design, fonts, and identity in general - this resource is just what you can browse and enjoy a bit. All images/screenshots from the site https://www.speculativeidentities.com/