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I decided to write a post about the movie American Psycho, but while writing, I came across a few terms. Yuppie is one of them. So first, we need to clarify this. Let's go.
"Yuppie" or "yuppie culture" (from English yuppie - young urban professional) is a socio-cultural phenomenon that emerged in the USA in the 1980s.
Who are yuppies?
Yuppies are young people, usually well-educated, ambitious, career-oriented, with high income and a prestigious lifestyle. They aspired to succeed in business, finance, law, medicine, or other "status" professions.
Signs of yuppie culture:
- Careerism and ambition - the main value: work and professional growth became the meaning of life.
- Material symbols of success - expensive clothing, cars, apartments in prestigious areas, travel.
- Cult of consumption - a trend for brands, restaurants, healthy lifestyles, gyms.
- Individualism - focus on personal goals and self-realization, rather than on the collective or ideology.
- Departure from the counterculture of the 1960s–70s - instead of protests, hippies, or punk, they chose the path of integration into the capitalist system and maximizing its opportunities.
In culture
- In the 1980s, yuppies became the object of idealization and satire: on one hand - a symbol of the "American Dream," on the other - an embodiment of selfishness and superficiality.
- Films like Wall Street or American Psycho partially reflect this type.
Thus, yuppie culture is the culture of young successful professionals in large cities, focused on career, prestige, and consumption.
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