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I decided to write a post about the film American Psychopath, but I came across several terms during writing. Yappi is one of them. So first you have to deal with it. They went.
"Yappi" or "yuppie culture" (from English. yuppie - young urban professional) is a socio-cultural phenomenon that arose in the USA in the 1980s.
Who are yuppies?
Yappies are young people, usually well educated, ambitious, career-oriented, high income and prestigious lifestyle. They sought to excel in business, finance, law, medicine, or other "status" professions.
Signs of yuppie culture:
- Careerism and ambition - main value: work and professional growth became the meaning of life.
- Material symbols of success - expensive clothes, cars, apartments in prestigious areas, travel.
- Cult of consumption - fashion for brands, restaurants, healthy lifestyle, sports clubs.
- Individualism - focus on own goals and self-realization, not on the team or ideology.
- A departure from the counterculture of the 1960s–70s - instead of protests, hippies or punk, they chose the path of integration into the capitalist system and maximum use of its possibilities.
In culture
- In the 1980's, yuppies became the object of idealization and satire: on one side — is a symbol of the "American dream", on the other the personification of selfishness and superficiality.
- Movies like Wall Street or American Psycho partially reflect this type.
That is yuppie culture is a culture of young successful professionals in big cities, focused on career, prestige and consumption.
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