Speculative Identities is a resource where identity from the world of sci-fi is studied

I came across a very cool resource - Speculative Identities. It is an online archive and research project that collects logos, fonts and visual systems from fantasy worlds (sci-fi) - from movies and series to video games. Here they consider how fictional brands help build the atmosphere of the future. Agree, the setting becomes much more interesting when all the details are thought out.

In general, I found this site when I was trying to find an info about a t-shirt I bought in second. Pixel grid and inscription Rekall I was called to an association with some techno band or something.

But it turned out that this is the name of the company from the movie Total Recall (1990). In the 2000s, I saw him on TV, but in adulthood - no. It's time. I found a page with the identity Rekall -https://www.speculativeidentities.com/research/rekall in Google.

Rekall <TAG1> is a fictional corporation from the world of the film world Total Recall, which specializes in implantation artificial memories (recreation memories). Her slogan: "memory for life" is the perfect way to "visit" Mars or experience a fantastic experience without leaving Earth.

Customers order memories of the vacation, even with souvenirs — spoons, tickets, envelopes, which in the future will "accidentally" be found and confirm the realism of what they have experienced.

Over the project Speculative Identities roger Strunk (author) and Rich Bachman (developer) are working. And I can say that they put a lot of effort into researching all this. They even invite people who worked directly on identity in sci-fi works to share materials and stories.

For example, in materials to Blade Runner  (Blade Runner) (1982) involved Tom Southwell - it was he who created most of the graphic details of the film's world, including corporate logos, stickers and labels that the viewer often sees only for a moment. On the site we can see info about Metrokab, Esper, Voight-Kampff and Spinner.

I won't even try to copy materials from this cool site. There, all the pictures are well organized, supplemented with interesting facts and information. There is even filtering by categories, resources and types of media. I'm even a little jealous of authors who know how to create materials and organize them so well. Well, there is no advertising, etc.

And here is the list of works for which materials about identity have been created (as of August 2025):

In short - if you like sci-fi, design, fonts and identity in general - this resource is just something that you can flip through a little high. All pictures/screenshots from the site https://www.speculativeidentities.com/