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This content has been automatically translated from Ukrainian.
Today, it is difficult to imagine the modern world without social networks, let alone – without people filling them with interesting content. One of the most popular professions in recent years is influencers. You've definitely heard the word, and maybe you already have your favorite bloggers who influence your decisions, but who are they really and what does their activities mean?
Who are influencers?
Influencer (from English influencer, which translates as «the one who influences») – is a person who, thanks to his popularity and influence on social networks, can shape the opinion, behavior or even lifestyle of his audience. These are the same individuals who advise what to buy, where to go on vacation, how to dress or even what books to read.
Their influence is based on trust. People perceive influencers not as intrusive advertising, but as friends sharing their own experiences. That is why brands actively cooperate with such people, because their audience is often more loyal than traditional buyers.
What do influencers do?
Influencers can be compared with modern media channels, because their activities cover various aspects of life:
- Content creation. This is the most important part of their work. Influencers take photos and videos every day, write posts, come up with interesting ideas for Stories or streams. Their content can be entertaining, educational, motivational or even social.
- Cooperation with brands. Influencers become the face of advertising campaigns. They can promote clothing, cosmetics, appliances or even services. Importantly, the most successful influencers only collaborate with brands that match their values.
- Community development. Influencers build a close connection with their audience. They actively communicate with followers through comments, personal messages or surveys. This creates real online communities.
- Development of own brand. Over time, many influencers start launching their own product lines – from clothes to perfumes or cookbooks. Thus, they become not only media faces, but also entrepreneurs.
What are influencers?
Depending on the size of the audience and field of activity, influencers can be divided into several categories:
- Nanobloggers (up to 10 thousand subscribers). Their advantage – very close connection with the audience.
- Microbloggers (from 10 to 100 thousand). Most often they work in niches, such as fashion, cooking or travel.
- Macroinfluencers (from 100 thousand to a million). These are already influential people who are actively noticed by brands.
- Celebrity. They are world-famous stars like actors or athletes who have millions of followers.
Why are influencers so popular?
The popularity of influencers is explained by changes in the perception of information. People are tired of traditional advertising and want real, vital content. They want to see not perfect production shots, but something that resonates in their hearts.
In addition, the COVID-19 pandemic has strengthened the role of social networks. People spent more time online looking for new sources of inspiration and entertainment, and influencers became a kind of guide in the world of digital communication.
Can everyone become an influencer?
Yes, but it takes a lot of work. To become a successful influencer, you need to have your own style, ideas and be ready to invest time in the development of your page. Audience values authenticity, so the key to – success is being yourself.
Influencer – is not just a profession, but a lifestyle. It is a constant work on yourself, your content and relationships with the audience. So next time you flip through Instagram or TikTok, you'll know for sure that behind each post is a world of ideas, effort and creativity.
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