Who are Myu and Myushki on TikTok?

If you actively use TikTok, you have probably come across the mysterious term "mew" or "mews," which has become popular among young people. But who are these mews and why is there so much talk about them? Let's delve into this phenomenon.

The word "mew" comes from the English "mew" – the sound that cats usually make. On TikTok, it has taken on a new meaning and refers to people who embody a cute, gentle, and even slightly "cat-like" persona in their videos. These users often associate themselves with cats, with their playfulness, gentleness, and nonchalance.

Mews are primarily young girls (though there are boys too) who create content in this style. Their behavior includes:

The mew culture reflects a desire to create an atmosphere of coziness, play, and "cuteness".

The mew trend originated in a community inspired by Japanese kawaii culture (from the Japanese word for "cute"). It flowed into TikTok through the popularization of anime aesthetics, where female characters are often depicted as playful and gentle creatures resembling kittens. Initially, it was just a way to joke or add more charisma to videos, but soon it became a true subculture.

Mews gained particular popularity thanks to TikTok filters that allow users to add cat ears, noses, and other similar elements.

The mew culture attracts with its lightness and naivety. In today's world, where many are tired of stress and complex emotions, the mew aesthetic has become a way to "escape" into something pleasant and carefree. Mew videos create a warm, cozy atmosphere, and people find a kind of therapy in this.

Mew content is also becoming popular due to its viral nature. Once one video becomes a trend, many users start to replicate the format, adding their own twist.

Of course, not everyone views mew culture positively. Many consider it too childish or "overly cute." On TikTok, there are even parody videos where users joke about mews, imitating their movements and manner of speaking. However, this does not prevent this subculture from continuing to develop.

Mew and mews are more than just a trend on TikTok. They are a vivid example of how social media platforms create new subcultures and ways of self-expression. For some, it's a way to showcase their playful nature, while for others, it's an opportunity to escape from the mundane. Who knows, perhaps in the future "mew" will transform into something even more interesting and profound? Also read interesting posts on topics:

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