Who are the Mʼyu and Mʼyushki on TikTok?

If you're a heavy user of TikTok, you've probably come across the mysterious term «mʼyu» or «mʼyushka», which has become popular among young people. But who are these mʼyu and why are they talked about so much? Let's understand this phenomenon.

The word "mʼyu" comes from English "mew" <TAG1> is the sound that cats usually meow. On TikTok, it got a new meaning and began to denote people who reproduce a cute, gentle and even a little «cat» image in their videos. These users often associate themselves with cats, with their playfulness, gentleness and ease.

Mʼyushki – are mostly young girls (although there are also boys) who create content in this style. Their behavior includes:

Mʼu culture reflects the desire to create an atmosphere of coziness, play and «cuteness».

The mʼu trend originated in a community inspired by Japanese culture kawaii (from the Japanese word «cute»). It leaked to TikTok due to the popularization of anime aesthetics, where often the heroines are portrayed as playful and gentle creatures that look like kittens. At first it was just a way to joke or add more charisma to the video, but it soon became a real subculture.

Mʼyushki have gained particular popularity thanks to TikTok filters, which allow you to add cat ears, noses and other similar elements.

Mʼu culture attracts with its lightness and naivety. In today's world, where many are tired of stress and complex emotions, mʼu aesthetics has become a way to «escape» into something pleasant and relaxed. Video stuff creates a warm, cozy atmosphere, and people find a kind of therapy in it.

Also, mʼu content becomes popular due to its viral nature. Once one video becomes a trend, many users start repeating the format, adding something of their own.

Of course, not everyone perceives Muʼu culture positively. Many consider her too childish or «obsessively cute». TikTok even features parody videos where users joke about the mʼyushkas, imitating their movements and manner of speaking. However, this does not prevent this subculture from continuing to develop.

Mʼyu and mʼyushki – are more than just a trend on TikTok. This is a prime example of how social media platforms are creating new subcultures and ways of expressing themselves. For some, it is a way to show their playful nature, and for others – an opportunity to escape from everyday life. Who knows, maybe in the future «mʼyu» will turn into something even more interesting and deep? Also read interesting posts on the following topics:

K-pop fans. Who are “mʼyu” or “mʼyushka”?