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This content has been automatically translated from Ukrainian.
Trailer - is a short promotional video that showcases the main highlights of an upcoming movie, series, video game, or other media product. Its main purpose is to intrigue and attract the attention of the potential audience to the release of this product.
Trailers usually include key scenes that reflect the main plot, characters, and unique aspects of the product, but they try not to reveal the entire story (don't spoil) to maintain an element of uncertainty and interest.
They may also contain information about the release date, director, cast, awards and accolades, as well as other information that may interest the viewer.
Why is it called a trailer?
The term "trailer" comes from the fact that these short promotional videos were historically shown after the film screening - they "followed" it, or "trailed" it (from the English "trail" - to follow).
This was a common occurrence during the silent film era and the early sound film period. However, theaters and studios quickly realized that many viewers simply left the cinema as soon as the main film ended, so they did not see these promotional videos (trailers for other films). This led to the relocation of trailers to the beginning of the session, before the main film, so that viewers could see what they could expect in the future.
Although trailers are now usually shown before the film, the name "trailer" has remained from the times when they were shown after the film.
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