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This content has been automatically translated from Ukrainian.
Tonvois (Tone of Voice /Tone of Voice /Tone of Voice /ToV) is the way in which the style, character and features of communication are expressed in written or oral form. It's a reflection of how your company, brand or personality communicates with your audience.
Tonvois (or simply - tone, tonvois and other forms - anglicisms) can be formal, unofficial, humorous, professional, etc. It helps determine how your messages are perceived by others and what emotional response they cause.
In business, tonvois can be part of a brand strategy that helps to stand out in the market and attract a target audience. This allows consumers to more easily identify your brand with competitors and creates consistency in the way they communicate with them.
Example of tonvois
- Formal - Dear customers, we have the pleasure to inform you about the new service that is available from today.
- Unofficial /friendly - Hello, friends! We have some super news - we are starting the sale of our new collection!
- Humorous - You know, as they say, "laughter prolongs life" - that's why we decided to make your day a little more fun with our promotion!
- Professional - Dear colleagues, I hasten to inform you of the results of the last quarter, which you can find in the attached report.
- Informative - This product has X technology, which provides a quick and efficient solution to your problem.
- Applied /instructive - To use our services, go to our website and select the appropriate menu item.
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