This content has been automatically translated from Ukrainian.
Imagine the 1950s in the US, the time of the post-war boom when science and technology begin to change the food industry. At that time, people were actively looking for ways to make food more convenient and affordable. It was in this context that the idea of creating chicken nuggets arose.
Once in the laboratory of Cornell University, Professor Robert Baker worked on new methods of processing chicken meat. He invented a technology that allowed the creation of small pieces of chicken meat mixed with other ingredients to improve texture and covered with crispy breading. It was a revolutionary breakthrough, because now it was possible to create fast and convenient chicken dishes.
Professor Baker originally called his invention "Chicken Crispies" or "Chicken Bites", but these names did not have the magic we now feel when we hear "nuggets". He understood that a more attractive name was needed for success in the market. And this is where one advertising guru from the food industry takes the stage.
This creative marketer, named Richard Wayne, worked on a campaign for a large fast food chain. During one of the brainstorming sessions, he accidentally said: "If we can call small bars of gold nuggets, why not call our golden pieces of chicken 'Chicken Nuggets'?" The idea was enthusiastically received, because the "nuggets" caused associations with something valuable and desirable, like those nuggets of gold that lured treasure hunters in the wild West.
The name "Chicken Nuggets" instantly gained popularity. Over the following years, nuggets became an integral part of the fast food menu around the world. They symbolized speed, convenience and pleasure.
But the story does not end there. It turns out that the word "nuggets" does not just mean a piece of something valuable. In the food industry, it has come to be used to describe small but important parts of food that add to the overall taste and texture of a dish. Thus, "nuggets" became a symbol not only of gold and jewels, but also of tasty and important components in the world of gastronomy.
So, the next time you taste chicken nuggets, remember the times when they became a symbol of innovation and marketing skills. These are real little pieces of history that we enjoy to this day.
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