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This content has been automatically translated from Ukrainian.
Mascot (mascot) – is a character, often in the form of an animal or a person, used to represent a company, brand, sports team or organization. The purpose of the mascot is to create an emotional connection with the audience. They can be animated and often appear at public events (growth figures, halograms, etc.), marketing campaigns, and in advertising. Mascots can also be considered characters who became very popular and diverged in the form of merch, memes and other manifestations of modern pop culture.
Examples of mascots
- Mickey Mouse - a symbol of the Walt Disney Corporation, one of the most recognizable characters in the world
- Pikachu - the main symbol of the Pokémon franchise, also recognized all over the world
- Ronald McDonald - McDonald's mascot
- Slavek and Slavko - the official mascots of the 2012 European Football Championship in Poland and Ukraine
- Foxy - mascot of the chain of electronics and household appliances stores "Foxtrot"
Types of mascots
- Costumed mascots <TAG1> people in big fluffy suits who often perform at (such as sports) events.
- Graphic mascots <TAG1> are used in print and digital media to represent a brand.
Why are mascots important?
Mascots create an emotional connection between a brand and its consumers, make the brand more memorable and can become key elements in marketing strategies. They help distinguish a brand from competitors and can interact with the target audience.
Who creates mascots?
Mascots are usually created by specialized designers or creative agencies that offer services in the field of character design. The process includes concept development, sketching, modeling and costume production (if required). These studios or agencies may specialize in animation, graphic design, and costume making, which often include high standards of quality and detail so that the mascot effectively represents the brand or organization.
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