What does Misarashi mean?

Misarashi (みさらし) – is a Japanese word that means "unprocessed" or "unbleached," and is often used to refer to natural, unrefined material. In the context of coffee filters, such as the Hario V60, it refers to filters made from unbleached paper.

Misarashi filters retain their natural brown color as they do not undergo a chemical bleaching process. They are considered a more environmentally friendly option, as they are made with less use of chemicals, making them appealing to those who want to reduce their impact on the environment.

Regarding flavor impact, some users notice a slight "papery" taste if the filter is not rinsed with hot water before use. However, with proper preparation, this effect is minimal. The choice between Misarashi and bleached filters usually depends on personal preference – some people prefer the more natural appearance and production process of Misarashi filters.